Deep dives, frameworks and case studies on how to get your brand cited by AI.
A practical, tactical guide to making ChatGPT cite your brand when answering questions in your category. Covers entity presence, content structure, schema and monitoring.
A practical guide to the schema.org markup that drives AI citation — including which types matter, which don't, and how to implement them correctly for GEO.
GEO is the discipline of making your brand the answer that ChatGPT, Perplexity, Gemini and Claude cite. Here's the complete primer, with frameworks and examples.
What llms.txt is, why it matters for GEO, how to write one that major AI crawlers respect, and a template you can implement today.
Perplexity indexes content in near real-time and cites sources visibly in every answer. Here's how brands can optimise specifically for Perplexity's unique citation mechanics.
A side-by-side breakdown of where SEO ends and GEO begins — with the specific tactics that move citation rate inside ChatGPT, Perplexity, Gemini and Claude.